Dalia Benefatto, an expert of the denim industry and in supply chain communication, traceability and transparency solutions, has founded her own consulting company specialised in providing services in eco-oriented consultancy, traceability and transparency, recycling and product transformation processes, and scientific-based claims.

Devalia founder Dalia Benefatto has told Inside Denim how she believes a new project analysing ozone will have wide-ranging implications and that the partners are “raising the bar”.

Jeans are a fashion staple but an environmental headache. To resolve this dilemma, the industry has become a melting pot of solutions.

From discovering ozone in Turkey with Wrangler, to creating performance denim lines using cosmetic oils, Dalia Benefatto has approached the industry through the curious vision of a chemist.